Rise Up Baby – Samantha salutes the unstoppable spirit of women
Duniya kheechegi neeche, but you gotta Rise Up Baby! Tu Tera Kar! #Pepsi #PepsiIndia #PepsiRiseUpBaby
Pepsi launched a new campaign for its brand positioning “Rise Up, Baby!” that aims to empower the youth and challenge gender roles in society.
Actress Samantha Ruth Prabhu has joined Pepsi® as one of its newest brand ambassadors for this campaign.
The campaign is designed to inspire women to follow their passions and beliefs, and to break societal norms that restrict them. It highlights the archetypal situations that women face in India, such as being questioned for not being married by a certain age, shamed for working late or taking up a lead role.
The campaign is a commentary on the passive comments and pressures that women face in their daily lives.
Pepsi® seeks to personify the youth’s unwavering passion and unshakable spirit through its disruptive narratives.
Pepsi’s latest campaign, “Rise Up Baby”, celebrates free-spirited women who refuse to let others define their worth and march to the beat of their own drum.
Actress Samantha Ruth Prabhu is the embodiment of a non-conformist woman who lives life on her own terms with unwavering self-confidence and authenticity. She is an inspiration to millions of women across India for standing up for herself in challenging situations.
The campaign aims to encourage women to own their lives with confidence, authenticity, and mettle.
Through Samantha‘s lively and resilient persona, Pepsi seeks to inspire every woman to pursue their dreams and callings with an unshakable spirit.
The campaign celebrates the modern woman as indefatigable and nonchalant in the pursuit of her passions and aspirations.
The powerful three words, “Rise Up Baby”, encapsulate the essence of the campaign and pay homage to the free-spirited women who refuse to be defined by others.
