Neelakanta (Prakash Raj) is a powerful AND respectable man in his village and he doesn’t believe in love marriages. He has two daughters Subbalakshmi (Poonam Bajwa) and Meena (Sheila). His elder daughter Subbalakshmi elopes with a guy called Babu on the night of her marriage. Neelakanta send his men to bring all the friends of Babu. Krishna (Allu Arjun) is one among his friends and was brought to their village. While coming, he saw a girl and likes her. He decided to stay and search for that girl. Meanwhile, Meena tries to speak with them with an intention to find out details about Subbalakshmi. Krishna without seeing her face, asks her to help him find his love and in return promises her to tell details about Subbalakshmi's whereabouts. Meena finds out that the girl Krishna searching is herself. Meanwhile, Neelakanta learns that Subbalakshmi is in Vishakhapatnam and goes to find her along with Krishna and his friends. Krishna plans and make sure that Meena to come along with them so that he has time to make her understand his love. In the journey to search for Subbalakshmi, Krishna learns the pain and feelings of Neelakanta. At the same time, Meena start loving Krishna. Neelakanta fix Meena marriage with someone. Meena ask Krishna to take her away. The rest of the story is about how Krishna able to convince Neelakanta and marry her.